Ener1 / EnerDel

Background

A pioneer in the development of alternative energy solutions, ENERDEL and parent company ENER1 needed a clear identity with which to engage the media and investors. ENER1 invited Modern IDENTITY to establish a brand and strategy that would communicate the vast breadth of their technology while strengthening ENER1’s increasing public presence as the first US-based manufacturer of lithium-ion car battery systems.

Solution

We immersed ourselves in the culture of ENER1 and ENERDEL and discovered the distinct personalities of each: while both entities enjoy a common spirit of curiosity, invention, and optimism, the parent company expresses itself more conservatively, the subsidiary more playfully. The unique profiles we developed with our client inspired the subsequent design. Although ENER1 can be considered a “green” company, we deliberately avoided the standard colors associated with the movement. We instead chose a stark palette that would project a clear and direct image for the brand and focus on its revolutionary technology. The logo draws on some crucial characteristics of ENER1’s array of products and systems, which take root in the design of their batteries. The three “blades” of the logo evoke the prismatic shape of the battery cells innovated by ENERDEL. The suspension of each blade over the next represents the unique stacking architecture that enables ENERDEL’s customization of products to their clients’ needs.

Result

Today, ENER1’s catalog of products is increasing exponentially, serving automotive, aerospace, military, smart grids, and other future-facing solutions. Uniting them all is the ENER1 brand, with applications spanning an infinite number of platforms beyond stationery, web, digital and print.

Ener1 Logo

Ener1 Logo

Ener1 BrandRibbon

Ener1 BrandRibbon

Ener1 Logo Animation

Ener1 Web Homepage

Ener1 Web Homepage

Ener1 and EnerDel Webpages

Ener1 and EnerDel Webpages

EnerDel Logo Animation

EnerDel Cells

EnerDel Cells

EnerDel Th!nk Car Wrap

EnerDel Packs

EnerDel Seminar Press Kit
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