Modern Identity

Overview

Modern IDENTITY is a visual strategy and branding firm based in New York City. We work with clients interested in exploring radically simple, clear, and vital communications that will propel their missions and accelerate growth.

Process

Our work arises from a thorough understanding of our clients’ overarching objectives. We believe that an organization’s brand must be just as alive as the culture it inhabits—a three-dimensional entity with its own beliefs, behaviors, and capacity to learn and change.

Through a process of strategic analysis, focused dialogue, and aesthetic intuition, we reveal a client’s brand essence and visualize its optimal positioning in the ever-changing cultural landscape. Our solutions inform, invite, and incite.

Collaboration is crucial to our process: it challenges all participants to exceed their individual abilities. When projects require, we draw from a deep pool of innovators in every discipline to conceive and implement strategic solutions across the spectrum of media. We invite a broad range of input from technological, editorial, and education specialists.

Capabilities

Advertising
Anti-advertising
Brand archeology
Brand identity
Collateral
Design
Digital strategy
Digital media production
Environments
Exhibits
Industrial films
Internal communications
Logo creation
Media strategies
Naming
Packaging
Product development
Signage
Social networks
Store design
Websites
White space