Modern Identity

Overview

Modern IDENTITY is a visual strategy and branding firm based in Brooklyn. We work with clients interested in exploring radically simple, clear, and vital communications that will propel their missions and accelerate growth.

Process

Our work arises from a thorough understanding of our clients’ overarching objectives. We believe that an organization’s brand must be just as alive as the culture it inhabits—a three-dimensional entity with its own beliefs, behaviors, and capacity to learn and change.

Through a process of strategic analysis, focused dialogue, and aesthetic intuition, we reveal a client’s brand essence and visualize its optimal positioning in the ever-changing cultural landscape. Our solutions inform, invite, and incite.

Collaboration is crucial to our process: it challenges all participants to exceed their individual abilities. When projects require, we draw from a deep pool of innovators in every discipline to conceive and implement strategic solutions across the spectrum of media. We invite a broad range of input from technological, editorial, and education specialists.

Capabilities

Advertising
Anti-advertising
Brand audit
Brand identity
Campaigns
Collateral
Design
Digital Content
Digital media production
Environments / retail, tradeshow, exhibitions
Internal communications
Logo creation
Market research
Media strategies
Naming
Packaging
Planning (research and projection)
Positioning
Presentations
Product development
Publications
Signage
Social networks
White space